Get to know me

How did I turn from a scientist to a marketing consultant?

The short answer is, that I always wanted to give reach to products and ideas that deserve to get heard. The long answer you can find below.

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PhD in Skin cancer research

After my studies of molecular medicine, I did 5 years of fundamental research on skin cancer for my PhD. I was passionate about science, but even more fascinated by how we talk about it – or often fail to.

While running experiments, you’d always find me with headphones on, listening to books and podcasts on marketing, psychology, and communication. I realized that no matter how groundbreaking the research is, it only has an impact if people understand it. That’s when I discovered my true passion: translating complex medical topics into clear, accessible strategies that actually reach people.

Curious to learn how communication works at scale, I joined the corporate world – first as a product manager in biotech then as a marketing manager in diagnostics. I helped bring cancer diagnostics to market, built campaigns from scratch, and worked with cross-functional teams in fast-paced, regulated environments.

Still, I often found myself thinking: There has to be a more human, more focused way to do this.

That’s why I started my own business – to work directly with founders, researchers, and healthcare professionals who want to bring good ideas to life.
Today, I combine scientific credibility with marketing know-how to help you build strategies that make sense – strategically, ethically, and emotionally.

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